![]() “I came into the account management department, the business side of things,” says Burd. The rise of the rapper, who hails from Cheltenham, Pennsylvania (population 4,810), started when he landed what he dubs “a boring job” at Goodby, Silverstein & Partners, an advertising agency based in San Francisco best known for the Got Milk? campaign. Chart success has been a long time coming for Burd, especially considering he began his rap career in the unlikeliest of ways.
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